![]() Checkers offered a simple menu with low-priced burgers and combination meals, and by 1993 the entire fast food industry was engaged in a ferocious price war with many fatalities. Quickly building hundreds of unique, vibrantly colored modular restaurants throughout the southeastern United States, their high volume double drive-through windows and low overhead allowed them to dominate the burger market, shocking the complacent Big Four (McDonald's, Burger King, Wendy's and Hardee's) and smaller regional hamburger chains. With its distinctive black and white checkerboard squares surrounded by bright red and chrome, Checkers and Rally's took the fast food hamburger market by storm in the early 1990s. Both operated "double drive-thru" restaurants Checkers was centered in the Southeast, while Rally's stronghold was the Midwest. In 2005, Checkers had 509 company owned or franchised restaurants under its own brand and about 364 under the name of Rally's Hamburgers. Checkers, and sister brand Rally's Hamburgers, feature retro-styled, double drive-thru restaurants in the South and Midwest. Public Company Incorporated: 1986 Employees: 4,400 Sales: $194.25 million (2004) Stock Exchanges: NASDAQ Ticker Symbol: CHKR NAIC: 722211 Limited-Service RestaurantsĬheckers Drive-In Restaurants, Inc., is a major U.S. ![]()
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